BLOOM,August 2024

In 2024, Bloom commissioned me to explore hair as a sculptural medium in response to their sparkling energy drink. I developed the visual concept and assembled a team of creatives—including photographer Ashley Armitage, makeup artist, wardrobe stylist, and models—to bring the work to life. Translating the product’s sense of energy and movement into an abstract hair sculpture, the project merges commercial imagery with my ongoing practice of transforming hair into unexpected forms.

Photography: Ashley Armitage